Hurwitz & Associates sees a major transition in the way organizations are approaching software quality management. These organizations are adopting new approaches such as Service Oriented Architecture (SOA) as a way to create agile reusable business services that are intended to help them respond to rapid changes and business opportunities. Managers of these organizations have come to the realization that their SOA strategy is only as good as the quality of their software.

With this realization, forward thinking IT management is mandating a new approach to managing software quality. They are moving their development organizations away from narrowly-focused, traditional testing methods to a lifecycle approach to managing software quality.