Across every industry, companies are in a constant race to find new ways to offset common business challenges and improve competitiveness. It is a continual effort to gain efficiencies, reduce risk, seek out new opportunities, and save vital resources of time and money. Achieving these efficiencies requires that companies focus on optimizing their core business processes. For example, an insurance company can reduce costs by decreasing the number of reviews new auto claims require just as a telecommunications firm that more efficiently provisions DSL can save both time and money. Regardless of the project, the ability to evaluate and refine the business process is critical.

The challenge then becomes how do you quickly and effectively build, refine, and execute your business processes? The key to achieving an agile enterprise, capable of responding to the day to day market dynamics, is true collaboration between the business and IT functions. The business users defining the process and IT team deploying the process must be able to communicate and work in synch. The benefits are obvious - clear communication equals faster time to market, fewer iterations, and lower costs to execute. All of which result in increased responsiveness and competitive advantage.